Company News, Financial News

CDR Buys High Ridge Brands

Pays $415 million for Rave, Zest, Alberto VO5 and more.

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By: TOM BRANNA

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Some of the best known orphan brands in the FMCG space have found a new home. Clayton, Dubilier & Rice will acquire High Ridge Brands for $415 million from Brynwood Partners. Additional terms were not disclosed. High Ridge Brands is billed as the largest North American consolidation platform focused on acquiring orphaned personal care brands. High Ridge Brands is a portfolio of nine primarily value-oriented consumer brands with wide demographic appeal that compete in the personal ...

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